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This research suggests that strategic thinking can be measured depending on cognitive logic. By developing Jung’s model, we can reach a new model, which consists of five thinking types of human beings. The strategic thinking type stands at the central part of this model. This is due to the fact that this type of thinking, which has become essential to every modern manager, is the function of all other types of thinking. A strategic thinker is the main changing agent in every organization. The cognitive approach applied refers to thinking as a bridge between the environment and observed behavior. Behavior is a direct reflection of thinking. It is not just a reflection of environment and its stimulus, as behaviorists believe. Strategic process matches cognitive logic much more than behavior logic does. Depending on (Z) test, we can statistically define the area of the type of strategic thinking. This area shows that strategic thinking is a unique type of thinking which can be measured through a combination of attitudes measurement and thinking process measurement. The validity of this model is checked by the strategic change attitudes of the respondents. The result shows that the measurement of strategic thinking suggested by our model is valid. Nevertheless, the researchers believe that this result can not be fullproof unless more research tests their claims.

This study investigated the design of three online public library catalogs in light of the cognitive ability and success of children ages five to eight.

A quasi-experimental approach was employed to examine the influence of system design on children’s searching strategies and search success. Interviews were used to explore children’s rationale for using icons and taxonomies in the catalogs. Fifty one children from one public library participated in this study. Inferential statistics were utilized to whether significant differences existed between use of the catalogs and the children’s success in finding information.

Use of images and text were helpful in searching the catalogs. Results of the ANOVA test indicated no significant difference among children’s searching success rates and the three catalogs. Additionally, the participants misidentified representations used in icons in all three catalogs and created valid search paths that did not produce results. There was a disconnect between the children’s cognitive abilities and the design representations of the three catalogs.

The study took place in one location, thus one should not overgeneralize the findings. Use of assigned tasks may have affected children’s success rates. Children’s searching using printed cards of display screens from the three catalogs instead of real-time interaction with them is also a limitation.

Because of the children’s reliance on images, the choice of visual representations is crucial to successful searching. Interface designers should involve young users in the design of today’s online catalogs. They should also consider new forms of representations such as auditory icons, verbal mouse overs, and zooms.

In addition to addressing the need for research on young children’s information seeking and use of online catalogs in public libraries, this research focuses on the need for an additional layer of visual representation and highlights flaws in currently used catalog designs.

Porous implant surface is shown to facilitate bone in-growth and cell attachment, improving overall osteointegration, while providing adequate mechanical integrity. Recently, biodegradable material possessing such superior properties has been the focus with an aim of revolutionizing implant’s design, material and performance. This paper aims to present a comprehensive investigation into the design and development of low elastic modulus porous biodegradable Mg-3Si-5HA composite by mechanical alloying and spark plasma sintering (MA-SPS) technique.

This paper presents a comprehensive investigation into the design and development of low elastic modulus porous biodegradable Mg-3Si-5HA composite by MA-SPS technique. As the key alloying elements, HA powders with an appropriate proportion weight 5 and 10 are mixed with the base elemental magnesium (Mg) particles to form the composites of potentially variable porosity and mechanical property. The aim is to investigate the performance of the synthesized composites of Mg-3Si together with HA in terms of mechanical integrity hardness and Young’s moduli corrosion resistance and in-vitro bioactivity.

Mechanical and surface characterization results indicate that alloying of Si leads to the formation of fine Mg2 Si eutectic dense structure, hence increasing hardness while reducing the ductility of the composite. On the other hand, the allying of HA in Mg-3Si matrix leads to the formation of structural porosity (5-13 per cent), thus resulting in low Young’s moduli. It is hypothesized that biocompatible phases formed within the composite enhanced the corrosion performance and bio-mechanical integrity of the composite. The degradation rate of Mg-3Si composite was reduced from 2.05 mm/year to 1.19 mm/year by the alloying of HA elements. Moreover, the fabricated composites showed an excellent bioactivity and offered a channel/interface to MG-63 cells for attachment, proliferation and differentiation.

Overall, the findings suggest that the Mg-3Si-HA composite fabricated by MA and plasma sintering may be considered as a potential biodegradable material for orthopedic application.

The purpose of this paper is to examine advertising placed within Kai Tiaki: The Journal of Nurses of New Zealand. The periodization for this study is 1908-1929, a chronological time span and approach that incorporates the first issue of the Kai Tiaki in 1908 and ending 1929, thus representing the launch of the journal and first two decades of its production. During this period, New Zealand nursing was emerging as an organised and professionalised body of health-care workers. At the same time, New Zealand, Britain’s most distant “dominion”, was beginning to realise its own nationhood and growth.

The primary source of data was digitalised Kai Tiaki issues between 1908 and 1929. Each four issues for every year were analysed. All advertisements were coded (n = 1895), followed by a qualitative content analysis in which key themes were derived.

Five overarching themes were found. The two main themes were the proliferation of therapeutic “tonics” and the second the relationship of nurses to them that was profiled by advertisers. The three remaining themes were accommodations, lifestyle and the nurses “role” as nurse, handmaiden or mother. Conclusions discuss reasons for key findings, and, in particular, the reinforcement of the traditional nursing role, which was often at odds with the increased technological roles and responsibilities nurses were undertaking. In turn, advertisers saw the nursing profession as a new and potentially lucrative market of women with disposable income and influence in the health field.

To date, there is a scarcity of marketing analysis that examines advertising placed in trade journals and in particular for early twentieth century health-care professionals. Through a lens of advertising analysis, this study investigates the advertising nursing readership of the day was exposed to and the motives and tactics used by those interested in expanding both health-care worker and consumer markets through a singular strategy.

Value co-destruction has received little attention in an event-related context. This appears surprising, given that the interactions among actors at an event may also reduce the value for other participants, stakeholders and that of the entire event or the event's service ecosystem. This paper first aims to conceptualise value co-destruction and to provide an overview of related research in an event context. Second, a future research agenda for value co-destruction processes in an event context is developed.

Journals of the “Scimago Journal and Country Rank” were systematically reviewed for the keywords “value co-destruction”, “value destruction” and “negative value co-creation”. A second literature review specifically aimed at the events context extended the search scope to non-Scimago journals, Google Scholar and Google Web using the same keywords. All identified articles were qualitatively analysed concerning (1) the conceptualisation of value co-destruction and (2) reasons for value co-destruction.

The review of previous research highlights a limited scope of analysis, a focus on value co-destruction as an outcome and on interactions at the meso-level. Based on these findings, a holistic definition of value co-destruction is proposed. The paper identifies two major directions for future studies on value co-destruction at events and suggests specific examples.

The paper contributes to a more holistic understanding of value co-creation and co-destruction in an event setting. For example, a clearer understanding of the interactions that reduce the overall value of an event may assist to better design valuable events in the future.

One of the most significant shifts in contemporary business thinking in the tourism and event industry is co-creation and the framework for adopting this collaborative approach is integral for achieving the fundamental goal of value creation. The purpose of this paper is to enhance the understanding of sustainable events by analysing value co-creation processes from the attendees’ perspective.

The methodical framework comprises two steps. First, the study analyses the literature related to festivals and value co-creation, with a focus on sustainable festivals. Second, data rooted research based on grounded theory is conducted, using 12 semi-structured interviews with music festival attendees.

Three distinct festival attendee categories were identified: the sustainable co-creation type, the calculating type and the experience type. Within each category, attendees have different attitudes, personal values and experiences as well as individual assessments of what exactly constitutes value and value creation. These three categories are regarded as key factors in describing different kinds of value co-creation processes in the festival context.

Considering these three types and addressing their personal values, beliefs and value perceptions will allow festival organisers to better manage the development of sustainable festivals and their role as value co-creators.

This paper addresses the need to better understand how value is created in a festival context. The application of grounded theory also considers scholarly calls for a deeper search into the meaning and essence of value for festival attendees.

Online education enables location-independent learning, potentially providing university students with more flexible study programs and reducing traffic-related CO₂ emissions. This paper aims to examine whether online education can contribute to university-related sustainable everyday mobility, with particular consideration given to aspects of social sustainability and potential rebound effects. Specifically, it explores sustainability dilemmas that arise from conflicting social and ecological effects.

Drawing on qualitative data from mobility diaries and extensive semistructured interviews (n = 26) collected at Osnabrück University of Applied Sciences in Germany, this study deploys thematic analysis and a typification approach to analyze and classify students’ daily practices related to studying, mobility and dwelling, which may be impacted by online education.

The study identifies six distinct student types with diverse practices in studying, mobility and dwelling. Comparisons between student types reveal stark differences regarding professional and social goals that students associate with their studies, influencing university-related mobility and residential choices. This leads to varying assessments of online education, with some students expecting benefits and others anticipating severe drawbacks.

The typology developed in this paper can assist Higher Education Institutions (HEIs) in comparable contexts in understanding the distinct needs and motivations of students, thereby proactively identifying sustainability dilemmas associated with online education. By leveraging these findings, HEIs can effectively balance diverse interests and contribute meaningfully to sustainability.

To the best of the authors’ knowledge, this study is among the first to systematically investigate conflicts and rebound effects of online education in the context of sustainable mobility within HEIs.

The concept of green supply chain management (GSCM) is evolving rapidly due to the environmental concerns and gaining popularity in the research community. This study critically analyze the literature of GSCM pressure, practice and performance for manufacturing enterprises based on the results of bibliometric, network and frequency analyses.

Scopus database is used for literature search. Bibliometric network and frequency analysis are used to critically review the evolution of identified constructs and measures of GSCM pressure, practice and performance.

This study has identified that the selected topic is in growing stage through the collaborative effort of the worldwide researchers. This study also shows the diffusion of influence in developing countries and there are enormous opportunities of research in these regions. The study finds evaluation of GSCM constructs and measures with time and shift in focus areas by the researchers. The study suggests more focus on the measurement of informative pressures, reverse logistics practices and negative impact on economic performance due to the adoption of GSCM practices. There is a need of simultaneous analysis of GSCM pressures, practices and performance to identify the cascading effect in different regions and industrial sectors and developed a conceptual framework to identify this effect. This study also observes the need of more quantitative measures-based case studies and suggests the use of life cycle assessment for the quantification of environmental performance.

This study for the first time has analyzed a specific topic of GSCM pressure, practice and performance through bibliometric and network analyses. This study critically reviews the constructs and measures of GSCM pressure, practice and performance and identified the future research directions.

The purpose of this study is to investigate the effects of telepresence while using a smartphone-based virtual reality system (SBVR) to explore a hotel virtually and to determine the influence of this immersive experience on the booking intention of the potential customer.

Within the scope of this study, a conceptual research model was developed which covered utilitarian and hedonic aspects of the user experience of SBVRs and showed their relevance for the booking intention. A virtual reality application was programmed especially for the study, in which the test persons were able to virtually explore a hotel complex. A total of 569 people participated in the study. A questionnaire was used for the data collection. The structural equation modelling and hypothesis verification were carried out using the partial least squares method.

The immersive feeling of telepresence increases the perceived enjoyment and usefulness of the potential customer. In addition, the user's curiosity is aroused by the telepresence, which also significantly increases the perceived enjoyment as well as the perceived usefulness. The hedonic and utilitarian value of the virtual hotel experience increases the probability that the customer will book the travel accommodation.

The virtual reality application developed for the study is based on static panoramic images and does not contain audio-visual elements (e.g. sound, video, animation). Audio-visual elements might increase the degree of immersion and could therefore be investigated in future research.

The results of the study show that the SBVR is a suitable marketing tool to present hotels in an informative and entertaining way, and can thereby increase sales and profits.

For the first time, this study investigates the potential of SBVRs for the virtual product presentation of hotels and provides empirical evidence that the availability of this innovative form of presentation leads to a higher booking intention.

本论文旨在研究借助智能手机虚拟现实系统（SBVR）以达到网真效果来展示酒店产品, 以及探究这种身临其境的体验是否对潜在酒店消费者的预定意图有影响。

本论文建立了一个理论模型, 包含了功利和享乐两方面的用户体验SBVR, 以及其与预定意图的联系。本论文创立了一个虚拟现实的模式, 实际测量了人们通过这个模式来探究酒店的体验。研究样本为569位参与者。采样方式为问卷方法。本论文采用PLS方式来进行结构方程模型（SEM）计算和假设验证。

网真技术的身临其境的体验增加了潜在消费者的感知享受和有用性。此外, 用户的好奇心被网真技术激发, 显著地增加了感知享受和感知有用性。虚拟酒店体验的享乐和功利价值增加了顾客预定的概率。

本论文研制的虚拟现实应用软件是基于静态全景影像, 而不含视听觉元素（比如, 声音、视频、动画）。视听觉因素可能会增加身临其境的感觉, 因此值得未来研究。

本论文结果表明SBVR是一个适合营销的手段, 其在信息性和娱乐性方面展示了酒店, 因此能够增加销量和利润。

首先, 本论文研究了SBVR对酒店虚拟产品展示的潜力, 并且提供实际测量结果, 证明了这种创新型展示对预定意图的促进作用

关键词 虚拟现实, 旅游住宿, 酒店, 产品展示, 网真, 预定意图

研究型论文

Deriving a measure of efficiency of public-funded organizations (primarily not-for-profit organizations) and ranking these efficiency measures have been major subjects of debate and discussion. The purpose of this paper is to evaluate the relative performances of public-funded research and development (R&D) organizations functioning across multiple countries working on similar research streams. The authors use multiple measures of inputs and outputs for this purpose.

The authors use the data envelopment analysis (DEA) as the primary methodology of analysis The keywords highlighting the major research areas in the field of non-metrology, conducted by National Physical Laboratory (NPL), India, were utilized to select the global comparators working on similar research streams. These global comparators were three R&D organizations located in the USA and one each located in Germany and Japan. The relative efficiencies of the organizations were assessed with the following output variables – external cash flow, and the numbers of technologies transferred, publications and patents; and the following input variables – amount of grants received from the parent body, and the number of scientific personnel working in these public R&D organizations. The authors follow the output-oriented measure of efficiency at constant return to scale and variable return to scale, along with scale efficiencies.

The performance of NPL, India under multiple dimensions has been evaluated relative to its global comparators – the National Institute for Materials Science, Japan; the National Renewable Energy Laboratory, USA; Fritz Haber Institute of the Max Planck Society, Germany; the National Centre for Atmospheric Research, USA; and the Oak Ridge National Laboratory, USA. The study indicates suggested measures and a set of targets to achieve the best possible performance for NPL and other R&D organizations. In most cases of efficient local but not so efficient global efficiency scores indicate that, on an average, the actual scale of production has diverged from the most productive scale size.

The approach highlights the utilization of the DEA methodology for relative R&D performance assessment of global comparators. The discriminatory analysis has brought into sharp focus the dichotomy between local efficiency and global efficiency scores of these units and issues of scale size and regional disparities. The outcome of this approach is dependent upon correct selection of input and output variables and data availability.

The study results have profound implications for the management of public R&D institutions across nations working on similar-focused research streams, but functioning within different societal, economic, and political contexts.

The present work, being perhaps one of the few multinational studies of relative performance assessment of pubic-funded R&D organizations working on similar research streams, signifies the relevance of such an approach in the field of R&D/innovation management. This has opened up new avenues for further research in this area.